Next in line is our own Flipkart. It is an Indian based e-commerce website. It embarked on its journey into the world of ecommerce as an online bookstore but later added products from various categories like electronics, apparels, home care, digital music, and beauty. It is also a preferred choice to shop in India as some people believe the products are offered at slightly cheaper rates. The discounts offered and the provision of ‘cash-on-delivery options make it popular among shoppers. Reportedly, Flipkart has a customer retention rate of 70%.
3. Tata CLiQ
Tata CliQ with its omni-channel marketplace model is a company from India. It is based in Mumbai and is owned by Tata UniStore Limited division of Tata Group. The e-commerce platform deals in electronics, footwear, fashion, and accessories. It has also introduced its premium fashion and lifestyle store, Tata CLiQ Luxury, which houses garments and accessories by ultra luxurious brands for men and women. Tata CliQ has tied up with Genesis Luxury Fashion for selling global luxury brands. It has joined hands with Adobe, for online shopping.
Snapdeal is also one of the most successful e-commerce platforms offering shopping items to customers with a much wider aspect. It came into being with the idea of offering products to the customers at a low-priced rate with the help of Snapdeal coupons and discounted offers. Besides the regular shopping category of products it is also into spas, home, restaurants, salons, and décor. Snapdeal’s uniqueness lies in the fact that it allows manufacturers and vendors to share their product catalogues and sell the products through the portal. This cuts down the cost involved in structuring the own inventory.
Myntra is deemed to be one of the biggest shopping platforms in the world of fashion as well as lifestyle products. It aims at bringing the best fashionable brands to the right customers. In 2014, Flipkart acquired Myntra. Fashion conscious customers have invested their trust in this e-commerce platform that has enabled it to easily gain a foothold in the territory.
Top 5 e-commerce companies in India