Why Digital Marketing must be a Continuous process?

  1. Don’t lose visibility to competitors.
    As we all know, the internet is a very competitive place. Hundreds of millions of websites are seeking more and more traffic. Most websites are doing their best to make search engines take notice and send visitors their way. This is called Search Engine Optimization.

    There are likely hundreds of thousands of websites that are similar to yours, each targeting the same audience and delivering similar content, services, or products.

    If you plan to compete with them, it is necessary to do something that makes your website stand out, both to visitors and search engines. The way to do this requires you to

    a. Regularly adding new content
    b. Promote your site on social media and seek inbound links from other quality websites.

  2. Timing is everything.
    When do clients engage with your business?  The answer is ….when they are ready!  Therefore rather than aggressively selling and marketing for a short period, make sure that you maintain a presence and visibility continuously, so when a client is ready to engage with your business. you are the first one that they think of. Keep engaging your customers on Social Media as well as on Search Engines.

  3. Top Results on Search engine gets more Visitors and business.

    a. The majority 65% plus of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages. To take advantage of this and gain visitors to your web site, your website needs to appear in one of the top positions.
    b. SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
    c. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

  4. Organic Searches is better than paid marketing. Paid marketing works on the short term.

    a. Organic search traffic brings in highly qualified prospects
    b. Natural search traffic is a sustainable approach
    c. Organic search is cost-effective in the long runs
    d. Natural search traffic gives you a competitive edge
    e. You can build your long term marketing strategy
    f. Natural traffic brings in regular and more engaged visitors
    g. Organic traffic gives you higher credibility
    h. Natural traffic is an excellent method of brand building

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